iScoot.org

Great write-up on the Genuine Scooter Company at Medill Reports.

Genuine competes in a crowded scooter market that features companies with more resources and smaller companies with more name recognition.

Japanese powerhouses Honda and Yamaha, and Taiwanese manufacturers Sym and Kymco, produce scooters in Genuine’s price range, but scooters are a small part of those companies.

Vespa, produced by Europe-based Piaggio, is the most recognized name in the industry, but its lowest end model runs at least $1,000 more than the base model Buddy.

Read the story Here