iScoot.org

Press Release:

NEW YORK, April 1, 2010 – Italian manufacturer Piaggio, recognized for ground-breaking technology and legendary style, has equipped its 2011 Vespa S 150, LX 150 and LXV 150 models with new 150cc electronic fuel-injected engines that are even more miserly at the gas pump than the previous generation.  Consuming 15 percent less fuel than its predecessor, the new powerplant wrings up to 85 miles out of each gallon of gas, all the while delivering an endless supply of fun and riding thrills.  In addition, the new engine design also provides stronger, smoother acceleration in stop-and-go traffic, an especially important performance trait for metro commuters.

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This isn’t your father’s Lambretta…

We’re not too sure how much of the old Lambretta remains in the new company, but a comeback in the 125GP racing scene makes an interesting statement…

Read the full story at VisorDown.com

Great write-up on the Genuine Scooter Company at Medill Reports.

Genuine competes in a crowded scooter market that features companies with more resources and smaller companies with more name recognition.

Japanese powerhouses Honda and Yamaha, and Taiwanese manufacturers Sym and Kymco, produce scooters in Genuine’s price range, but scooters are a small part of those companies.

Vespa, produced by Europe-based Piaggio, is the most recognized name in the industry, but its lowest end model runs at least $1,000 more than the base model Buddy.

Read the story Here